TikTok Ads Campaign – Real Estate Lead Generation (Benin City)
Web Presence
This project showcases a TikTok Ads campaign designed to generate interest and traffic for a land-for-sale offer in Benin City, Edo State. The campaign focused on maximizing visibility, engagement, and link clicks through targeted short-form video advertising.
Across the campaign period, the ads achieved over 609,000 impressions and 73,000+ destination clicks, with a strong 12% click-through rate (CTR), indicating high audience interest and effective creative targeting. The campaign maintained efficient traffic delivery at a competitive CPC of ₦1.64.
Despite strong engagement and visibility, the campaign was optimized primarily for traffic, providing valuable data for future conversion-focused improvements.
This case demonstrates expertise in:
TikTok Ads setup and optimization
Real estate advertising strategy
Audience targeting and engagement growth
Performance tracking and analytics
What we do
Facebook Ads Campaign Performance Report
Product Marketing
Facebook Ads Campaign Report
This portfolio sample showcases one of the Facebook advertising campaigns I planned, launched, and monitored using Meta Ads Manager. The campaign was designed to drive targeted website traffic through link click and landing page view objectives while maintaining a cost-effective budget.
Throughout the campaign, I closely monitored key performance indicators (KPIs) such as Results, Cost per Result, Amount Spent, Link Clicks, Click-Through Rate (CTR), Cost Per Click (CPC), and Reporting Periods. These metrics were analysed to optimise ad performance, improve audience targeting, and maximise return on advertising spend (ROAS).
Brand Management
The report demonstrates my ability to:
- Create and manage Facebook advertising campaigns.
- Select campaign objectives based on business goals.
- Monitor and interpret campaign performance metrics.
- Optimise campaigns to reduce CPC and Cost per Result.
- Generate quality website traffic through strategic audience targeting.
- Prepare detailed performance reports for clients.
Key Metrics Tracked
- Campaign Name
- Ad Set & Ad Name
- Campaign Objective (Result Type)
- Results Achieved
- Cost Per Result
- Amount Spent (USD)
- Link Clicks
- Cost Per Click (CPC)
- Click-Through Rate (CTR)
- Reporting Period
This campaign illustrates my practical experience in executing data-driven Facebook advertising strategies that focus on increasing website traffic, improving engagement, and delivering measurable marketing results. Every campaign is continuously monitored and refined using performance data to ensure advertising budgets are used efficiently and business objectives are achieved.