This project showcases a TikTok Ads campaign designed to generate interest and traffic for a land-for-sale offer in Benin City, Edo State. The campaign focused on maximizing visibility, engagement, and link clicks through targeted short-form video advertising.
Across the campaign period, the ads achieved over 609,000 impressions and 73,000+ destination clicks, with a strong 12% click-through rate (CTR), indicating high audience interest and effective creative targeting. The campaign maintained efficient traffic delivery at a competitive CPC of ₦1.64.